Predict What Consumers Will Purchase In The Next Three Months

Polk's Auto Purchase Predictor (APP) is a database that provides the means to target customers who are more likely to buy, when compared to the general public, a vehicle within the next three months. By using APP, we are able to provide targeted lists of qualified prospects, and ensure accurate deliverable information which will increase the overall effectiveness of your direct marketing programs.

APP uses TotaList® data to build a mathematical model that infers likely vehicle buying behavior. There are four types of data (vehicle data from state title and registrations; individual and household lifestyles; individual and household demographics; and governmental data) that contribute to the APP models. Separate models were built for restricted and non-restricted states. By combining these resources with other factors, like regional economic and unemployment conditions, Auto Purchase Predictor database provides a prospecting list that identifies people more likely to purchase a vehicle than most conventional prospecting lists.

Every household in TotaList is scored with the likelihood of being in the market, ranging from the highest probability of purchase (rank 1) to lowest probability of purchase (rank 100). Each household has four rankings applied: likely to buy any vehicle, new or used; likely to buy specifically a new vehicle; likely to buy a used vehicle; and most recently, likely to buy a new vehicle of a particular category. The categories are:

Entry/Economy Luxury Mid size Sporty

Traditional large Mini van Sport Utility Pickup

Also new to TotaList and APP is the vehicle lifestyle indicator, containing a value from one to eight, corresponding to the eight vehicle categories. It indicates which vehicle category is most likely to be chosen, IF and WHEN a household is in the market for a new vehicle. It should be used as an indicator of behavior and lifestyles that can be associated with a given vehicle category, therefore enabling customers to cost effectively target individuals because of the "You are what you drive" syndrome.

NOTE: Please note that this information is not connected with a specific individual in the household. Head of household will be supplied.